Have you found that time of year is something to consider. I’ve been gearing up to get a campaign going, but hesitant to start during the holidays. Then of course, right after the holidays doesn’t seem like a good time to be asking for funding either. Thoughts?
My gut tells me avoiding the holidays is a good idea. I plan to do so myself with my own projects -- to the point that it's creating a mild backlog.
The general idea is that people spend on others in December and recover through January, but there's some advantage to launching while traffic is low on Kickstarter too.
I do have less of a concern launching in January though. Even though folks will tighten their wallets a bit, others will have received spending money as gifts - so your mileage may vary.
At the end of the day, there's always an exception to all these rules. There seems to be a belief that Tuesday is the best day to launch - and now I'm getting 10+ notifications of new comics every week that I end up missing a few. So "common knowledge" can be detrimental sometimes too.
Those are great points. I really appreciate the insight. This will be my first to launch. I think I saw you are a best jacket member. I have been since the beginning, I also joined the black jacket club last year and have been fortunate to get some really good feedback from Scott.
He thinks it’s ready to launch, now I am just trying to do as much pre-work as I can to be successful. It feels daunting.
Have you found that time of year is something to consider. I’ve been gearing up to get a campaign going, but hesitant to start during the holidays. Then of course, right after the holidays doesn’t seem like a good time to be asking for funding either. Thoughts?
My gut tells me avoiding the holidays is a good idea. I plan to do so myself with my own projects -- to the point that it's creating a mild backlog.
The general idea is that people spend on others in December and recover through January, but there's some advantage to launching while traffic is low on Kickstarter too.
I do have less of a concern launching in January though. Even though folks will tighten their wallets a bit, others will have received spending money as gifts - so your mileage may vary.
At the end of the day, there's always an exception to all these rules. There seems to be a belief that Tuesday is the best day to launch - and now I'm getting 10+ notifications of new comics every week that I end up missing a few. So "common knowledge" can be detrimental sometimes too.
Those are great points. I really appreciate the insight. This will be my first to launch. I think I saw you are a best jacket member. I have been since the beginning, I also joined the black jacket club last year and have been fortunate to get some really good feedback from Scott.
He thinks it’s ready to launch, now I am just trying to do as much pre-work as I can to be successful. It feels daunting.
Thank you again and have a great day. - Jason
This was great. Digging into all of this as I ramp up to launch first campaign. This was a big help.
Glad it was helpful!
I tried to be really open and honest so folks get a real sense of what it's all like.
Fantastic, educational info, as always!
I'm excited to meet you, Adriano!
Likewise! You going to the Black Jackett Breakfast?