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Transcript

BONUS UPDATE: Crowdfunding Indie Comics - From Thought Bubble '24

A re-recording of my workshop at Thought Bubble '24 in Harrogate, UK.

Hello There!

Although the jet lag has subsided, the buzz from Thought Bubble has not.

If you didn't check out my latest post, you can find that here.

One of the best parts of the experience was being able to do a workshop with a bunch of nascent creators that were getting ready to launch their own campaigns on Kickstarter and beyond.

I Goofed

I mention it early in the video but I had myself mic’d up and ready to go at the start of the presentation. Then, like a true dumb-dumb, I didn't actually turn on my lav mic so I have an hour of blank audio - fresh from the UK.

I was really hoping to give you a sense of what it was like in the room, but looking at silver lining, I actually get to redo this presentation with online viewers as the intended audience.

I think it actually made for a bit better of a presentation.

I'm not nearly as rushed. So, even if you were there and saw this presentation live, there's more robust information than you had in the room with me as I'm not constantly checking my watch and rushing to get to the point. I have a lot more time to dig into each topic here.

I'm certainly no expert, which I'm very quick to remind everybody, but at the same time I still have a lot to share and I hope you take a lot out of this.

AMA - However You Want!

If you do have any questions from watching this video, please feel free to leave a comment or e-mail me at adriano@pestocomics.com or use the Substack DMs feature, or whatever makes sense to you.

Leave a comment

Just feel free to reach out and ask your questions. I'm an open book, I'm happy to help you. Just yeah, don't be a stranger. 

Most importantly, I hope this whole presentation helps you. It's the least I could do to help get you on your feet and hopefully I'll be seeing your cool projects out there.

Other Venues

If you don’t want to watch this in the Substack window - I got you:

You can also find audio editions in my usual podcast feeds (note - these will update at the same time as this newsletter being posted, so click through to the podcast page itself to see this presentation episode):

Show Me The Goods!

Let me know if this helped you get anything off the ground. I’d love to see it for myself. 

I hope you enjoy the presentation and I hope you enjoy your weekend. I'll be back on Wednesday with your regularly scheduled post Thanks again. 


Join Adriano from Pesto Comics as he guides indie comic creators through the entire process of crowdfunding, specifically focusing on launching a successful Kickstarter campaign. Originally presented at Thought Bubble, this re-recorded presentation covers everything from choosing the right crowdfunding platform to promoting your campaign and fulfilling your backers' rewards.

Adriano shares his insights and practical tips based on his extensive experience with multiple successful campaigns launched. Learn about the strengths and weaknesses of different platforms, the importance of backing other projects, effective marketing strategies, and handling post-campaign logistics.

Whether you're a newbie or an experienced creator, this guide has something valuable for you.

00:00 Introduction

02:15 What are we talking about?

02:30 Where to crowdfund

03:09 Why Kickstarter?

04:51 Before You Start

06:45 Discover the Discover Page

08:57 Track with Kicktraq

12:38 Kickstarter Prelaunch

14:33 Backerkit Prelaunch

15:33 Page Prep

16:59 What is a Preview?

18:17 Rewards To-Go

19:16 Three Flavours of Shipping

22:53 Why All-In Pricing?

23:47 Video Killed the Kickstarter

24:46 What's Life without Risk?!

25:52 Early Bird Pricing

27:41 Early & Returning Backer Rewards

29:59 Point of Entry

32:11 The Main Course

32:54 The Necessary Evil

35:02 Bundling Up

36:20 Premium Offers

37:20 On The Shelves

38:54 The First 48 Hours

40:07 Time to Call Mom

40:48 Door-to-Door Salesman

41:15 Advertise with Zuck

43:28 Don't Pay Elon

44:15 Harsh Ad Truths

45:32 Nudge Your Newsletter Subscribers

46:51 Be Annoying

48:16 Be Everywhere

49:17 Be a Part of the Community

50:04 The Dead Zone

51:52 Don't Forget to Stretch

52:49 From the Pocket

54:22 Get on Podcasts!

56:08 Be a Guest on the Instant Ink Comic Book Podcast

57:21 The Last 48 Hours

58:28 Set One More Target

59:15 SAVE YOUR ANALYTICS!

01:00:21 You Did It!

01:01:23 It's Not Over

01:02:28 Plant Seeds

01:04:04 Setup Your Post-Campaign Page

01:05:57 Ones & Zeroes

01:07:28 Ones & Zeroes with Backerkit

01:08:55 Make Sure They Get There

01:10:12 Track It All On Kickstarter

01:12:04 Start Over

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